PRFCT4U is a urban clothing and footwear concept store selling brands like adidas, Reebok, Colcci, Skunk Funk, amongst others.

For their 3rd anniversary party they had adidas as their major supporter, so they planned to present adidas originals latest collection in a fashion show. After the show the party continued with adidas sponsored Dj’s.

The creation of this flyer had a different approach. Instead of laying out the design directly in the computer, almost everything was done by hand using markers, highlighters, post-its, crumpled paper, old labels and clips. Afterwards everything was scanned, photographed and composed in the computer for final output.

A4 format folded in A6 printed in satin paper in four color process.